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Stefanie Botelho


Founder and CEO
Stefanie Botelho is the Founder and CEO of Fitzroy, an online B2B wholesale marketplace for children's products. Fitzroy makes wholesale modern, easy, and fun while celebrating small business owners - the designers, mompreneurs, founders, and inventors who share a different point of view through their independent brands and specialty retailers. The idea behind Fitzroy originated with a toy-recommendation engine Botelho built in a coding class, developed into a platform to connect the toy industry, and has now grown to include well chosen goods in twelve different categories.

Botelho's love of toys stems back to a finger puppet company she started in the fourth grade. A graduate of Harvard and Harvard Business School, Botelho started her career in investment banking and venture capital. She was named one of Forbes Magazine's "30 Under 30" in enterprise technology, recognized as one of the "The List of People Shaping Retail's Future" by the National Retail Federation, and is a recipient of InformationWeek's Under 30 Pearl Award.

Speaking in:

Friday Sep 14
8:00 - 8:30 AM
Room 2203, Venetian-Sands Expo
Research shows that diversity is good for business. However, black and Latino retail workers are underrepresented in management positions. In this unplugged discussion, leaders share ideas on how to transform workplace culture to get more minorities... Read more
Friday Sep 14
11:00 - 11:30 AM
Room 2501, Venetian-Sands Expo

Here's your chance for interactive learning and networking about everything you're hearing, seeing and doing at Pick and table and topic, and be led in conversation with your peers by an industry executive. These are off-the-... Read more