Jennifer Howard

Jennifer Howard is Chief Merchant at Forter, where she brings more than two decades of hands-on merchant experience to serve as the voice of the merchant, advocating internally for what retailers truly need and ensuring the merchant perspective stays at the center of everything Forter does.

She has held leadership roles at Balsam Brands, e.l.f. Beauty, Levi Strauss & Co., Gap Inc., and Williams-Sonoma, building and scaling cross-functional teams across ecommerce, product, marketing, and technology.

Known for translating complex technology into practical business outcomes, Jennifer is a trusted advisor to CEOs and executive teams on digital transformation, organizational design, and the evolving skill sets required to lead in an AI-driven retail landscape.