CTO
Iconn
Rogelio Ancira is a digital transformation executive with more than 30 years of experience across multiple industries. At Iconn, he has led initiatives focused on the technological, strategic, and operational evolution of one of Mexico's most relevant retail and convenience networks.
His work has been associated with digital transformation programs across brands such as 7-Eleven and Petro 7, with a focus on technology modernization, omnichannel capabilities, connectivity, operational efficiency, and customer experience. Throughout his career, Rogelio has held key roles in transformation, operations, and technology, leading enterprise modernization initiatives, large-scale technology platforms, and analytics capabilities to support data-driven decision-making.
Rogelio has also participated in executive conversations on the future of retail, artificial intelligence, loyalty, advanced analytics, and hyperpersonalization. His perspective combines strategic vision with disciplined execution, recognizing that digital transformation is not only about technology, but also about culture, operations, and customer-centered growth.
Friday Jul 24
9:30am - 10:00am
Dragonfruit AI Stage, Broadmoor West
Retailers are under pressure to innovate faster, adopt AI, launch new services, and transform customer experiences, all while keeping complex store, digital, supply chain, and enterprise operations running without interruption. For organizations operating at scale, the real challenge is not simply having an AI strategy; it is creating the operational foundation that allows AI and automation to deliver measurable business value.
In this session, ICONN (7-Eleven Mexico), will share how it is balancing the demands of running a large retail operation while transforming for the future. Attendees will hear a practical, real-world perspective on how modern IT operations can evolve from a reactive support function into a strategic capability that enables transformation. The session will highlight why AI is most effective when built on a stable, well-managed operational foundation, and how retailers can reduce operational burden while creating room to innovate, integrate growth, and move the business forward.
