CEO
Pacsun
Serving as President of Pacsun, the popular youth retailer since 2021, and transitioning to her new role as CEO as of April 2023, Olson has played an instrumental role in building and strengthening Pacsun’s brand through innovative strategies with a Gen Z focus.
As an Innovative, tech-centric retail executive who consistently drives brand strength and revenue growth through game-changing merchandising and marketing initiatives, Brieane leads with creativity, innovation, and a digital first mentality. During her tenure at PacSun, Olson spearheaded innovative collaborations for the LA based lifestyle brand, including working closely with Kanye West and Kendall and Kylie Jenner and launching both Men’s and Women’s shops at Selfridges in 2018 with launch parties hosted by PacSun partners Jerry Lorenzo.
Olson graduated from the University of California, Berkeley with a Bachelor of Arts, Mass Communications & Business and attended Harvard Business School’s Advanced Management Program, where she is currently an AMP Ambassador. She is a board member at Women In Retail Leadership, Shoptalk, Pacsun and Design Thinking for UC schools. She currently resides in Newport Beach, California with her two children, Colette and Rousseau, ages 9 and 11.
Tuesday Jul 15
8:30am - 9:00am
In today’s rapidly evolving digital landscape, connecting authentically with Gen Z and Gen Alpha demands visionary leadership and seamless collaboration between brand and tech. Pacsun CEO Brieane Olson and Chief Digital and Information Officer Shirley Gao will share how they align on strategy to unlock growth through digital innovation and cultural relevance. This session explores how tech-forward tactics—like augmented reality, virtual influencers, and innovation in the digital space—intersect with bold marketing moves and micro-influencer engagement to reach next-gen consumers where they are. Attendees will gain a firsthand look at how executive alignment fuels campaigns that blend physical and digital realms, driving meaningful engagement in an increasingly competitive market.
