In today’s rapidly evolving digital landscape, connecting authentically with Gen Z and Gen Alpha demands visionary leadership and seamless collaboration between brand and tech. Pacsun CEO Brieane Olson and Chief Digital and Information Officer Shirley Gao will share how they align on strategy to unlock growth through digital innovation and cultural relevance. This session explores how tech-forward tactics—like augmented reality, virtual influencers, and innovation in the digital space—intersect with bold marketing moves and micro-influencer engagement to reach next-gen consumers where they are. Attendees will gain a firsthand look at how executive alignment fuels campaigns that blend physical and digital realms, driving meaningful engagement in an increasingly competitive market.