NRF.com

NRF Foundation

NRF Events

NRF Sponsorship

About NRF

Membership

ABOUT NRF NEXUS
Event OverviewThe ExperienceThe VenueWho AttendsEvent DemographicsCall for SpeakersGet Updates
ATTEND NRF NEXUS
Apply to AttendRegistration EligibilityRules & Regulations
ATTENDEE RESOURCES
Hotel & Travel Info
EVENT SCHEDULE
AgendaSpeakersSession TopicsThink TanksAbout the ProgramAbout the Speakers
ADDITIONAL PROGRAMS
Retail CEO Program
FOR ATTENDEES
Nexus Sponsors
FOR SPONSORS
Sponsor InfoBecome a SponsorAdditional NRF Sponsorship Opportunities
NETWORKING OPPORTUNITIES
Networking InfoWho AttendsNRF Membership
QUICK LINKS
About NRF Nexus 2026Agenda InfoSpeaker InfoVenue InfoSponsor Info
Attend
Schedule
Sponsors
Networking

About NRF

Membership

Sponsor infoApply to attend
SearchSearch

Apply to attend

Agenda

filter and sort
Filters
Dates
Pass Types
Session Types
Topics
Session Tags

Wednesday, July 22

4:30pm - 5:15pm

Copy LinkCopy link
EmailSend email
URL copied to clipboard!

Main level, Rocky Mountain AB

Live sports organizations must blend robust technology infrastructure with innovative marketing strategies to create seamless, compelling, and future-ready fan experiences. This conversation with Denver Broncos CTO, Daniel Brusilovsky and CMO Hailey Sullivan will explore how an integrated, technology-driven approach can elevate brand engagement, deepen fan relationships, and unlock new commercial opportunities across physical and digital properties. Retail leaders will gain insight into how tighter alignment between technology and marketing can power more connected customer experiences, stronger loyalty, and new revenue opportunities across channels.

Hailey Sullivan
Hailey Sullivan

Chief Marketing Officer

Denver Broncos

Daniel Brusilovsky
Daniel Brusilovsky

Chief Technology Officer

Denver Broncos

Thursday, July 23

12:00pm - 12:30pm

Copy LinkCopy link
EmailSend email
URL copied to clipboard!

Session details are coming soon!

Friday, July 24

9:30am - 10:00am

Copy LinkCopy link
EmailSend email
URL copied to clipboard!

Retailers are under pressure to deliver personalized, frictionless experiences at increasingly rapid speeds. This session explores how combining AI with nearshore delivery models can help retailers accelerate transformation and scale innovation across the enterprise. Learn how AI can enhance customer service, enable faster decision-making, and power more seamless omnichannel experiences – from digital engagement to store operations. Through practical examples and real-world lessons, this session will outline how retailers can move beyond experimentation with AI to operational impact – while building the delivery model required to sustain innovation, improve customer outcomes, and drive measurable business results.